Shopper’s Voice is a consumer research platform that gathers opinions, preferences, and insights from shoppers across the United States. As one of America’s leading providers of consumer information for more than 30 years, Shopper’s Voice offers a unique opportunity for consumers to influence product development, marketing strategies, and in-store availability. By participating in their online Consumer Product Survey, which is conducted once a year, members can play a key role in shaping the consumer landscape.
Members of Shopper’s Voice benefit in several ways:
- Coupons, Samples, and Offers: After completing the survey, participants receive coupons, samples, and money-saving offers tailored to their interests and preferences throughout the year.
- Rewards Program: New to Shopper’s Voice, participants can now earn gift cards simply by opening and clicking on emails sent by Shopper’s Voice as part of their Rewards Program. This program also rewards members with points for engaging with content, which can be exchanged for various rewards.
- Sweepstakes: Participants have the chance to win a $1,500 prepaid card prize each month, adding an element of excitement to the participation.
Shopper’s Voice stands out by offering more than just a survey participation platform; it provides a comprehensive approach to engaging consumers and rewarding them for sharing their insights and preferences. The data collected through the Consumer Product Survey is used by grocery retailers and manufacturers to decide which products to launch, keep, or change, thereby directly impacting the market based on consumer feedback.